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On October 4, a trade fair was held in Sendai’s Wakabayashi Ward to showcase new products recommended by various toy manufacturers in preparation for the Christmas shopping season. This year’s trend is “Kidart”. At the 23rd edition of this year, about 8,000 toys were presented. A series of dolls popular all over the world. The latest work is prettier and seems to focus on more detailed modeling. This toy will let you enjoy the feeling of playing in the snow at home. Snow consists of rubber particles and can be washed with water. Among the toys filled with cutting-edge technology and ideas, the most popular keyword this year is “Kidart”. Hideyuki Matsuda, Kawada Sendai branch manager: “The word is a combination of children and adults, and the trend is to develop toys to target the kidart audience and expand the market.” “Childish” can appeal to both children. and adults. There are also changes to this standard doll… Press Release: “This Licca doll has movable knee joints. You can take natural poses and take pictures in different places.” “Photogenic Lycca” You can post your favorite “photogenic pose” on social media. “Otona Licca-chan” is also available in collaboration with the popular interior store. This is a grand piano made by assembling 1560 small cubes. Even as the birth rate declines, products that appeal to adults are gaining popularity, and the size of the toy market topped 1 trillion yen for the first time last year. Kawada Sendai Branch Manager Hideyuki Matsuda: “Toys are a communication tool for the whole family. I want the whole family to go to the toy store and make a choice together.” The toy industry continues to change with the times. A set for assembling characters popular among foreigners, taking into account incoming tourism. Investment discussions and marriage are also optional, reflecting the current state of society. The banknotes used in the game are also Japanese yen in the latest version of the game of life. This Christmas we are creating products that both children and adults will love.