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Watch How These $200 Dr. Martens Look-Alikes Gained a Cult Following | WSJ Coveted Video and Gif Online From WSJ. Style
Dr. Martens work boots are everywhere. However, some vintage pairs are marked “Dr.” Martens by Solovair” – reveals the quiet history between two bootmakers who followed very different paths. WSJ explains how Solovair has maintained production in the UK and developed a cult following among shoe enthusiasts. Chapters: 0:00 The Story of the Work Boot 1:44 Solovair History 3:40 Manufacturing Process 4:25 Solovair Quality 5:58 Business Plan and Brand 7:40 Solovair Reputation WSJ ‘s drool-worthy voice highlights the precision and process behind the cult-famous craftsmanship of our favorite items, from the pencils beloved by Disney animators to the sushi knives that break with thousands of years of Japanese tradition. All are available. These stories show how the smallest everyday items can be transformed into the ultimate luxurious luxury. #Solovair #DrMartens #WSJ