Descriptions:
This is the theme of the Sendai Hikari competition. This year, the lighting sections will change based on the amount of money raised through crowdfunding over a one-month period. The target amount is up to 20 million yen, but not even 10% of this amount has yet been collected. What will happen to Sendai’s winter traditions? This year will mark the 39th SENDAI Light Competition. To make up for the lack of funds, the executive committee will be conducting an online crowdfunding campaign throughout September. The illuminated portion will vary depending on the amount of donation. If the donation amount is less than 15 million yen, this year the lighting site will be located approximately 500 meters from the administrative center to the Kokubuncho Dori intersection. For 15 million yen it will extend 100 meters to Higashi Ichibancho-dori. If the maximum target amount of 20 million yen is reached, it will be extended another 100 meters to Higashi Nibancho-dori. However… Reporter: “The current support amount is 1.6 million yen. The first target amount is 15 million yen, but it is still only about 10%.” SENDAI Pageant of Light Executive Committee Chairman Satoshi Maruyama: “We have only reached 10%. .” Hmm… Due to the renovation of City Hall, we will no longer be able to use the event spaces at City Square and Kotodai Park that we have always used. We have received significant sponsorship from companies. , so it is fatal for us not to be able to use them.” People (Q. Did you know about crowdfunding?) “I didn’t know.” “I didn’t know. If we support it, it will support it.” be reflected in the cityscape of Sendai, then we can support it.” (Question: Expires until the end of September) “If I had known, I would have told my friends about it.” Press release: “When you get off at Sendai Station, you can see Aoba-dori from the walking platform. Initially, festive lights were also lit on the zelkova trees along Aoba-dori.” The pageant began in 1986 with the lighting of approximately 300,000 light bulbs along it. Zelkova trees along Jozenji-dori and Aoba-dori. After this, various events were held, including a parade with the participation of citizens. Even in the year of the earthquake, we were able to hold the event with the support of the whole country, and many people supported us. However, due to financial difficulties and changing times, it has only been held on Jozenji Street since 2010. Since then the scale has continued to decline. SENDAI Pageant of Light Executive Committee Chairman Tetsushi Maruyama: “The feeling of making many people happy is our driving force. It is because we have this feeling that we can continue for so many years. making many people happy is the illusion of “Takana”