Descriptions:
Starting February 6, fashion culture-themed “capsule toys” appeared in the Miyagi Prefecture office. A “capsule toy” in which you insert a coin and turn the handle, and the capsule comes out. Probably everyone has turned it over at least once! ? The specialty store, located in a commercial complex in the Izumi district of Sendai, offers a whopping 500 types of capsule toys. In addition to standard items such as character merchandise, products such as food items are said to be gaining popularity. Client: “This is a lot of fun.” “It’s very cute, it’s small.” “It’s fun. I don’t know what will happen.” “When there are a lot of them… I turn it on. 3 or 4 times at a time… I get what I want.” Until it comes out. Kazuma Toshin Suzuki: “This is a very fast-growing industry. Until now, there have been several companies at the entrance. supermarket, and most people will see it on the way home and buy it.” As the number of available tenants has increased due to the effects of coronavirus, more stores are moving towards us and this meets the needs of the times. It will be something that people of all ages can easily purchase.” A capsule toy that you can’t help but twist in search of sensations. According to the Japan Toy Association, the capsule toy market size will reach 61 billion yen in 2022! It has expanded every year, more than doubling in size in the last 10 years. Under these circumstances, a “capsule toy” with the theme of Miyagi’s intangible folk cultural properties appeared on the ground floor of the prefectural office from the 6th floor. Governor Murai: “It’s quite interesting, it’s going around and around.” Governor Murai’s PR, the one who spoke to him in advance, also responded in the same way. The set includes an acrylic stand with the theme “Fashion Culture Cultivated by Masamune”, each priced at 300 yen. The goal is to raise cultural awareness through capsule toys among people who are not interested in them. Noriyuki Sato, technical vice adviser of the cultural property department of the Prefectural Education Agency: “Cultural properties don’t have many opportunities to be known to a large number of people, so it’s great to have such familiar products, items that are easily accessible, to make them known to a large number of people. “I created this product in hopes that people could use it as a pod toy.” In addition to the prefectural office, the prefecture plans to install it in museums. in Tagajo City and other places so that the prefecture can promote the attractiveness of the region that I am trying to connect.